About us

My name is Marc Sherriff. I own and operate Keep Riding. Starting at The Bicycle Entrepreneur back in 1995 as a Bike Assembler, I worked with the great team at TBE for the following 26 years, growing with the business, and being surrounded by the best people in the Bicycle Industry. Following the sale of TBE to Trek Bicycles Australia, I worked as the National Operations Manager for Trek Bicycles Australia for a few years, before the opportunity came up to reopen the TBE Perth City store, which is now the location of Keep Riding.

I am also a life long cyclist that enjoys most disciplines, and am supported here by not just my wife and daughter, but also the team that used to run the TBE stores.

I really enjoy the people part of retail, so am looking forward to meeting you in person.